Case Studies

Real results for real businesses

See how we've helped ambitious brands achieve measurable growth through data-driven strategies and operational excellence.

E-commercePerformance MarketingAnalytics & Insights

312% ROAS Improvement for Fashion Retailer

A leading D2C fashion brand was struggling with rising acquisition costs and unclear attribution. We restructured their entire paid media strategy and implemented AI-driven bidding optimization.

312%

ROAS Increase

$1.2M

Incremental Revenue

45%

Lower CAC

Challenge

Rising CPMs and unclear attribution made it impossible to scale profitably. The brand was spending $200K/month on paid media with declining returns.

Solution

We rebuilt their measurement framework, implemented server-side tracking, and deployed AI-powered bid management across Meta and Google. Creative testing cadence increased from 2 to 15 variants per week.

Outcome

Within 6 months, ROAS improved from 1.8x to 5.6x. The brand is now scaling confidently with predictable unit economics.

SaaSPerformance MarketingConversion Optimization

67% CAC Reduction for B2B Software Platform

A Series B SaaS company needed to improve efficiency before their next fundraise. Their CAC had crept up to $1,200 and payback period was over 18 months.

67%

CAC Reduction

6mo

Payback Period

3.2x

Pipeline Increase

Challenge

High-intent keywords were saturated and expensive. Landing pages converted at 2.1%, well below industry benchmarks. No clear visibility into which channels drove qualified pipeline.

Solution

We launched a comprehensive CRO program with 40+ experiments across their funnel. Rebuilt their attribution model to track true pipeline influence. Expanded into lower-funnel LinkedIn campaigns.

Outcome

Landing page conversion improved to 4.8%. CAC dropped from $1,200 to $396. The company raised their Series C at a 40% higher valuation than projected.

D2CAnalytics & InsightsAI Growth Systems

$2.3M Incremental Revenue for Wellness Brand

A fast-growing wellness brand was flying blind—no analytics infrastructure, no clear understanding of their customer journey, and attribution based on gut feel.

$2.3M

Incremental Revenue

156%

Email Revenue Growth

89%

Analytics Accuracy

Challenge

The brand had no unified view of their customer data. Marketing decisions were made on incomplete data. Email was underperforming despite a large subscriber base.

Solution

Built a complete analytics infrastructure from scratch—data warehouse, customer data platform, and custom dashboards. Implemented predictive LTV models and AI-powered email personalization.

Outcome

For the first time, the team had real-time visibility into what drove growth. Email revenue increased 156% through AI-powered send time optimization and content personalization.

FintechConversion OptimizationAnalytics & Insights

2.4x Conversion Lift for Financial Services App

A fintech startup had strong top-of-funnel traffic but struggled to convert users through a complex signup flow. Drop-off rates exceeded 70% at key steps.

2.4x

Conversion Lift

58%

Signup Completion

41%

Time to Value Reduction

Challenge

Compliance requirements created a lengthy onboarding flow. Users dropped off at identity verification and funding steps. No visibility into where or why users churned.

Solution

Deep user research revealed friction points. We redesigned the flow with progressive disclosure, reduced form fields by 40%, and added social proof at key moments. Implemented session recording and heatmapping.

Outcome

Signup completion improved from 24% to 58%. Time to first transaction dropped from 7 days to 4 days. The startup hit their growth targets 2 quarters ahead of schedule.

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